NEW FADEAWAY PURPLE
Fadeaway Purple is launching for 2026, available in 220ml, 400ml aerosols and 5L liquid.
Field tested on sheep over the past three months with excellent feedback.
“The new Fadeaway purple retains its colour not like other purples that change and start to look like a blue or some other colour . It’s a nice colour and goes the distance like the fadeaway blue”
— James Jarden, Triple J Ltd (Wairoa / East Coast)
WOOL INDUSTRY PROGRESS
Fadeaway continues to gain recognition for its proven, AWTA certified 100% wool scourability.
Campaign for Wool has invited Fadeaway to be included on their website and encouraged us to keep pushing for wider industry adoption.
With stained wool still costing the industry heavily, due to export bales of stained wool being rejected one thing remains clear: Fadeaway is not the problem — it’s part of the solution.
FADEAWAY IS AVAILABLE DIRECT FROM AHD LTD
Traditional rural retail outlets do not stock Fadeaway, and this comes down to commercial decisions that would have compromised the integrity of the product.
- One national chain chose not to stock Fadeaway due to rebate requirements.
- Another advised they already stocked two sheep markers and didn’t need a third.
Our position remains clear: you don’t need three — you need one, one that is proven, AWTA certified, and 100% wool scourable.
Selling Fadeaway direct to scanners and farmers has proven to be the best outcome for everyone.
Why Buy Direct?
• Guaranteed supply
• Competitive pricing
• No rebates or warehouse fees
• Direct support from AHD
INDEPENDENT TRIALS & WHAT’S NEXT
We will be running another independent trial to further validate Fadeaway’s 100% wool scourability. Results will be shared once complete.
We’re also developing a wool testing product for auction houses, allowing buyers to identify Fadeaway-marked fleeces with confidence — ensuring wool exits the scour 100% stain free.
One key difference:
Fadeaway sits on top of the fleece, while other products tend to run into the fibre.
- Rub your hand over a Fadeaway mark — the mark stays intact
and your hand stays clean - Other products often spread and stain both fleece and hands
WHY USERS CHOOSE FADEAWAY
- No strong smell or headaches
- Bright, long-lasting fluorescent colours
- Pocket-friendly 220ml cans with new smaller lid
- Slow-release valve treats more sheep with higher pigment load
- Confidence you’re not staining farmers’ wool
Tip: Get More Out of Every Can
To maximise usage from your Fadeaway aerosol:
1. Remove the aerosol lid
2. Find the small colour line on the top of the can
3. Turn the applicator nozzle so the outlet lines up with the line
This straightens the draw-off tube inside the can, allowing more product to be drawn from the bottom.
Always shake well before use and during application.
PLAN AHEAD FOR 2026
To secure your Fadeaway requirements for the 2026 season, please complete and return your pre-season order form.
Colours available:
Aerosols 220ml, & 400ml: Pink, Blue, Purple, Orange, Green, Yellow
5L Liquid: Blue, Pink, Orange, Purple
Email sales@ahdltd.co.nz to order today!
Or fill in this
FREE WOOL BEANIE WITH FIRST ORDERS – While stocks last
