ANIMAL HEALTH DIRECT
Animal Health Direct Limited was established in February 2001 by Richard Kettle whose background is very much in agriculture.
Richard is from a farming family in the Hawke’s Bay and got involved in the animal health industry when he joined Ciba Geigy as a sales rep for the East Coast in 1991.
After spending 8 years with Ciba and then Novartis Animal Health (formed by the merger of Ciba and Sandoz) the opportunity presented itself to move back to Hawke’s Bay and set up an Animal Health business.
Animal Health Direct Limited does not supply direct to the market as the name may suggest. The current product range consists of Varicide Disinfectant, Varicide Gel, Vetacide Disinfectant, Equine Health (17 products), Over the Moon Calcium based energy drench, Stock Iodine’s and Iodine Tincture Sprays, Purified Deionised Water, Coloured Methylated Spirits, Antiseptic Obstetric Lube and Selenium 0.5% drench are distributed through Farm merchandise outlets nationally. Animal Health Direct also has third party distribution in the North Island of Venus Spray-On and Liquid, generic cyromazine based fly protection products, Minject & Calject Metabolics, Active Plus working dog biscuits and Protein 50 Mineral blocks.
WELCOME TO 2010
The resellers are telling us that is it’s great to be able to go through our extensive product range and select products from either brand to make up an order. We have noticed that the orders received have almost without exception, always include products from both brands. This has helped lift the shelf profile of our equine range and I’m sure the end users are happy about this also. They would have to be as our sales are up 25% on the same period last year.
A big thank you to you our customers and supporters.
DOWNLOAD OUR EQUINE NEWS LETTER
OUT FROM UNDER THE RADAR - READ THE WHK ARTICLE ON AHD
